ChatGPT is about to show ads for free users — and the beta could hit the US soon
By Real Ray C on
OpenAI is planning to start testing advertisements inside ChatGPT, starting with users on the free tier and the new ChatGPT Go plan in the United States in the coming weeks. This is a pretty significant shift for a tool that has been ad‑free since launch and is used by hundreds of millions of people worldwide.
The move is part of OpenAI’s broader effort to generate revenue beyond subscriptions because maintaining and developing the AI is extremely expensive.
Roughly 90–95% of users still rely on free access, so ads are being positioned as one way to subsidize that.